Some transactions just go so well that I just want to reach through the phone to the person I’ve been working with and extend a big ol’ hug. Imagine every working interaction going smoothly, sharing the information needed to make an informed decision (on both sides), doing what we say we will do, giving the customer exactly what we promised, and the customer acknowledging that as the case? Bingo. Customer satisfaction, verified, gently lifting our modest enterprise up, providing a sense of satisfaction in our work and process.

This doesn’t happen with every transaction, but how sweet it is when it does.